CPM – meaning Cost Per Mille. CPM rates apply when calculating the cost of 1000 impressions (The cost of an ad to be seen by 1000 users)
CPC (Cost Per Click) also known as PPC (Pay Per Click) rates apply when calculating the cost of 1 click.
CPA stands for Cost Per Aquisition or Action, which means the calculation of a predefined action by a user.
CPD (Cost Per Day) is the cost of an ad to be displayed for 1 day.
CTR (Click-Through Rate)
The click-through rate (CTR) is the percentage of clicks out of the total impressions and it is one of the key factors to determine if the ad is optimized.
CPM is popular and often used among Ad Networks.
Ad Network (Advertising Network) by definition is a mediator (Platform) between Buyers (Advertisers)and Sellers (Publishers).
The role of the network is to collect available ad inventories from the publishers and matching them with advertisers looking to display ads.
THE DIFFERENCE BETWEEN AD SERVER AND AD NETWORK
Ad server is the technology that allows advertisers and publisher to exchange traffic online by themselves, while an ad network is a company that helps advertisers find the right publishers.
Ready to learn more? get in touch with CoinAds support team.
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